Technology is ruling the world, and that’s a fact. Not just multi-million dollar companies that have an army of tech people, but also the small businesses are adapting to the change.

To make sure that is a smooth transition, businesses outsource development teams with skills in new technologies in the market.

Why should you read this blog? Here’s your answer, to know what Native technology and Cross-platform technology are capable of.

This blog will help you choose what is the best for your business to build its online presence on - Native vs. Cross-platform technology.

What is Native app development?

The native technology is used to build mobile apps, especially for a single platform. Developers use native technologies and languages that help them with creating a single platform.

Let’s take for example:

Developers tend to use Kotlin or Java to build Android apps and use Objective-C or Swift to build the iOS versions.

Pros & Cons of Native app development


What is Cross-platform technology?

Cross-platform technology is used to develop the mobile app across several platforms. The developers can use a single code to develop apps for both Android and iOS.

Software development kits such as Flutter, React Native or Xamarin are the most famous cross-platform technologies used by the developers.

Pros & Cons of Cross-platform technology


What is the difference between Native and Cross-platform app development?


How to choose between Native and Cross-platform app development for your business?

Both seem to have their pros and cons - these are the three categories that’ll help you choose what technology you want your app to be built on!

Let’s get started!

1. Cost of development
The app that you develop for your business has to be within your budget. Before coming to developing an app, do the market research and other aspects that cover while starting an app-based business.

You can save up to 3X of your expenses when you use cross-platform technology while developing an app without compromising on the quality of the output.

Remember, quality before all!

2. Time to develop
The time of development contributes directly to the cost of development. But believe me, you can have a hold over the development time if you choose cross-platform technology.

Cross-platform technology specializes in creating apps for two platforms: Android and iOS with a single code. Therefore, there’ll be no need of hiring two teams of developers with specific expertise, unlike Native technology.

3. Creative usability of the app
If your business requirement involves an app with an exciting animative corner, cross-platform is again the right choice for you.

The UI can be even more creative with the help of the widget library for Android (Material design) and iOS (Cupertino) apps.

But the Native technology doesn’t back down from the fight too. You can build simpler and more complex app functions using Native technology with animation inputs.

4. Requirement of your target audience
Look at the requirements of your audience. Some kinds of businesses work amazingly with just Android users but some work best for iOS users. Therefore, check your audience’s smartphone usability.

For example - ClubHouse first launched its app on iOS having the US audience in mind. Then after analyzing the market performance, they slowly introduced an Android version of the app.

To their surprise, this strategy worked in favor of ClubHouse, and the number of sign-ups was much higher in other countries, where the Android users are enormous in number.


With this above-mentioned information, it gets easier to work on what technology to adapt to develop an app for your business.

Choosing the right tech stack decides the app’s performance that you are giving out to your end customers.

Therefore, be informed and choose wisely!